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Corporate Success Tips: Social Media and Success in Your Business Part 2

4 Styles of Social Media Approaches This blog will focus on some of the primary Social Media types you will encounter and will offer insight into how you can make sure you are maximizing these tools in your new business search. Social media is all about engaging your customer first. When approaching your audience, you…

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Corporate Success Tips: New Business Development Through Social Media

Understanding and Using The Power of Social Media In Your New Business Development The illiterate of the future will not be the Person who cannot read. It will be the Person who does not know how to learn. —ALVIN TOFFLER Definitions Before we dig any deeper, let’s take a moment to cover some of the…

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Corporate Success Tips: Great Marketing and Branding Ideas for Your Biz

More Marketing and Branding Ideas for Your Corporate Success Business Another way to market and brand your product/service or yourself in your new business development is through the use of Social Media. Read closely the “Understanding the Power of Social Media” chapter of my book, The New Rules of Job Search for more insight into…

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Corporate Success Tips: Your Business and Professional Brand

You are the Brand (and Your Product)—How to Create “Your Brand” for Your New Business Development Branding comes in many forms. There’s the type that encompasses individuals and organizations as the products to be branded. Then there’s personal branding that treats persons and their careers as brands. The idea of personal branding really got its…

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Corporate Success Tips: The Art of Your Company and Product Message

6 Steps to a Strong Verbal Message (Three to Four Minutes)   The verbal message is slightly different from the professional company information. First, it tends to be longer. Moreover, its primary basis is to serve as a shortened verbal version that highlights the key benefits of your product found on your product literature and…

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Corporate Success Tips: Power of Your Company Message and Product/Service Message

Secrets to a Powerful Professional and Product/Services Message   The professional and product/service message is a marketing tool that is very effective for both networking and informational meetings. Some of you who have participated in my weekly seminars will remember my feelings about sex and your message. The same principle applies here. For those of…

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Corporate Success Tips: Practice Your Product or Service Business Elevator Pitch

Your Corporate Busienss Product and Service  Elevator Pitch The phrase “elevator pitch” comes from the hypothetical scenario in which you find yourself on an elevator with your dream client and have only approximately 30 seconds to two minutes, the length of an average elevator ride, to sell yourself and your company’s product or service. An…

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Corporate Success Tips: The Art of Marketing Your Business : Part 1

This week I will share with you the “Art of How to Market Yourself and Your Business, “ Part 1. Art of Marketing Yourself And Your Business, While Looking for New Clients   There may be no single thing more important In our efforts to achieve meaningful work And fulfilling relationships than to learn To…

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Corporate Success Tips: Writing Your New Business Marketing Letter : Part 10

This week I am going to share with you the roadmap on how to write you New Business Marketing Broadcast Letter. Writing New Business Marketing Your Broadcast Letter The new business marketing broadcast letter should be one page and should get straight to the point. Address the letter directly to the president of the company.…

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Corporate Success Tips: Launching the New Business Marketing Campaign : Part 7

This week I will share with you how to go the next step of launching your New Business Marketing Broadcast Letter Campaign. How to Run a New Business Marketing Broadcast Letter Campaign To start with, I suggest an initial mailing to 100 to 200 company presidents. Create your list in Excel or any software where…

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